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FAANGS - Amazon

Amanda Williams • Feb 12, 2022

An astrological analysis of Amazon share price in January 2022


Moving swiftly on after the Meta drama, we come to Amazon.


Now this is another kettle of fish altogether.  What makes Amazon different is that it started as a retail company using the internet as its (only) outlet rather than the other tech companies we have looked at where the product was the data/information itself.


Furthermore Amazon has not only grown massively but also diversified into cloud services and other investments. That again makes it rather different from other the other contenders and its recent results reflected that.


Amazon’s stock jumped on the basis of the results. Overall  revenue grew 9% year over year to $137.4 billion near the high end of the company's guidance range. Net income increased by 99% to $14.3 billion. But, the latter was due to a pre-tax gain of $11.8 billion from the company's investment in Rivian


While advertising revenue accounted for 7.1% of total fourth-quarter revenue, it would be a higher percentage of total operating income. ( note however, although separate Ad revenue is interesting, it only exists due to the retail business). The Cloud services business – AWS, is the biggest winner, though, both in terms of growth and profitability.


Anyway, let’s get down to ( astrology) business.


As usual we have to take a midday chart for our foundation chart but at least we have a solid acknowledged date for it. We’ve set the chart for the start of the earnings call again -14.30 PST.


What is interesting about the chart is that transiting Pluto, now at 27 Capricorn, has in recent years made its triple conjunction with Saturn and Jupiter right on the Neptune/Uranus conjunction in the Amazon chart. Given that this Amazon chart carries the essence of that Neptune /Uranus conjunction in the 1990s which heralded the birth of the internet, it is interesting to see how the company has evolved and changed ( fortunately natal Pluto is sextile the Ascendant and sextile transiting Pluto) and even benefited from the Covid crisis.


But that is history (albeit recent history), let’s look at where we are now.


Staying with transiting Pluto we see that it is now trine the Amazon ascendant which is providing substantial power to the company, though it is about to oppose progressed Jupiter which might give some difficulties to a company focused on connections, but that is for the coming months not now.


The Company does have its progressed Midheaven opposite its natal Neptune/Uranus at the moment emphasising its successes though not necessarily being directly responsible for them.


The transiting Sun, Saturn conjunction that caused so many problems for Facebook, is less prominent here. The Ascendant of the call is quincunx it ( as well as the natal Sun) rather than in opposition  


The transiting Moon is conjunct the transiting MC and Neptune and is square the progressed Mars. This is interesting- suggesting that the true trading picture may be obscured.


There are some real positives in the chart in terms of sentiment with transiting Jupiter square the Amazon Moon. Investors would be over- excited by the results. This is further emphasized by the Mars/Venus conjunction , Progressed Sun and Moon and transiting Uranus, all around 7-10 degrees.


The combined effect of having Moon and Mars in aspect twice – a double whammy- could theoretically re-confirm the reaction of the investors to the results. Though, in the case of the Foundation chart it is more likely to relate to the retail element signified by the natal Moon -Mars conjunction than the shareholders. The transiting Mars quincunx and Moon square are perhaps indicative of the challenge of balancing the retail sales with the advertising.


I am very interested to see what the next couple of months will bring. The Neptune Jupiter conjunction will oppose progressed Venus  and trine the progressed MC and Sextile the Neptune/Uranus. Together that represents a key point in the valuation of the company. Although the Saturn Mars conjunction may mitigate the upside somewhat it is not the dominant pairing so it looks like April could see a peak in the activity.


But then Neptune goes on to cross the Descendant and that might see a turning point of sorts. We will see.




Moving on to the IPO chart.



It is interesting to compare this with Facebook. Although the ascendant for the call is at 18 Leo in New York – not far from opposition with the Saturn Sun conjunction which might by itself result in negative sentiment, the Descendant is also almost conjunct the Amazon IPO Jupiter which has the opposite effect. Combine that with the progressed Sun at 18 Gemini, a trine to the progressed Saturn at 18 Aries and a natal Ascendant sextile Mars at 20 Cancer, we can see how the overall position is far too strong for the transiting Saturn conjunction, especially when the Moon has reached Neptune.


As mentioned above that Moon- Neptune combination obscures the true picture with rose tinted glasses.


One of the interesting factors about the announcements was the way the earnings vastly exceeded expectations ( due to the Rivian gain) and that is clearly highlighted by the transiting conjunction of Uranus with the Midheaven at 9/10 Taurus close enough to a natal Uranus square to create some upset.


Rather like in the Foundation chart, the transiting Jupiter at 7 Pisces ( sextile transiting Mars) is active here, again with the Moon. There is a quincunx to the progressed Ascendant and Moon and an opposition to the IPO Moon but also in trine with the progressed Venus . The response of the audience to the Foundation chart is therefore mirrored here. That correlation is good news in the sense that we can assume that there is no significant disconnect between the underlying company and the shares. That is not always the case and is reassuring.


Other than an ongoing sextile between progressed Mercury and the IPO Midheaven – a real bonus in this type of business, there is little else to report.


 We can see, again, that Pluto will go on to 29 degrees and in this case conjoin the IPO Neptune, that may be somewhat more problematic though there are not enough other planets involved to make it all about Amazon ; more likely to be background environment issues then.


We also note the planets that will be affected by the April conjunctions. The Saturn/Mars conjunction will be exactly conjunct the Amazon IPO Jupiter. That shouldn’t be too much of a worry, as the combination will really cancel each other out. The Neptune Jupiter conjunction is probably already in effect given the prominence of the Ascendant degree at 20 Cancer, but will really be activated by the IPO natal Sun at 24 Taurus and the progressed Mars at 25Virgo. That suggests major activity around mid April affecting stock trading and the Founder/Main corporate identity.


Sounds promising ( for astrologers at any rate).   



So there we are. Watch this space.

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