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Rivian - serious challenger or pale imitator?

Amanda Williams • Dec 16, 2021

Astrological insights into Rivian and its IPO

Rivian Automotive, Inc. is an American electric vehicle maker and automotive technology company. Rivian is building an SUV and a pickup truck designed for both on-road and off-road driving. An electric delivery van is also being built as part of a partnership with Amazon. The company also plans to build an exclusive charging network in North America.


The company raised nearly $US12 billion in financing following its IPO in November 2021, which also saw investor recognition that it could become a major competitor to Tesla. So let’s compare their astrology.


As usual we have “find a chart” problems. Although Rivian was founded in 2009, there does not seem to be any definitive date for that foundation.


The first concrete chart we have is for its incorporation in Delaware in 2015. We will see if this has any value by comparing it with the IPO chart.



The IPO occurred on 10 November 2021, with trading starting immediately the bell was rung. However this chart is too recent for any transits to be of value. Nevertheless it will prove illuminating to compare the share price movements for a month with the astrology.



The Incorporation chart (hereafter “Rivian chart”) is very interesting. It is a product of the cardinal cross with Pluto very closely square Uranus. Jupiter is trine Uranus but quincunx Pluto suggesting funding adjustments at some point.


It does not have the clear testimony that the Tesla chart does though. While the Sun and Mars are in the same sign (Aries) as Uranus the Sun is 10 degrees apart from Uranus and Mars 11 degrees further on again. Mercury is even further away, situated in Pisces. The integration between motor vehicles, electricity, innovation and drive just doesn’t seem to be there. Though the Pluto/Jupiter quincunx does seem more closely aligned with the business in this case.


There is a nice trine between the Moon and Mars, suggesting the public will buy into the vision, but the Moon, the chart ruler,  is in the 12th house so  that suggests some hidden issues.


One positive is the trine between Saturn and the Sun, suggesting the commitment to the enterprise. However Saturn is also square Neptune, which I see as somewhat concerning as it also suggests weakness and a lack of solid foundations.


We can compare the chart with the transits at the IPO chart. Pluto is close to a sextile with the progressed MC- an indicator of powerful force. Jupiter is on the midpoint of these positions which can be seen as positive.


Neptune crossed the MC in 2020 (during peak pandemic time) so the uncertainties from that probably satisfied that aspect. In November 2021 Neptune was closer to Mercury; I would be concerned that communications might be incomplete or misleading with this aspect.


At the time of the listing Uranus was exactly square Jupiter, suggesting that funding could suddenly change. Furthermore the Rivian moon was half way between these two points – in semisquare to both. Uranus is also conjunct the Rivian Venus, a sign of unexpected value maybe.  Furthermore, the progressed Sun is now at 12 degrees trine Jupiter- indicating a pay-out for the founder(s) perhaps as it is certainly a suggestion of bounty.


On the day of the IPO, there is a Mercury/Mars conjunction – that is a good sign for a car company. It is trine Neptune  perhaps again indicating that things are not 100% clear though this is not an especially negative aspect – perhaps more inclined to great expectations rather than anything else. The conjunction is moderated significantly anyway by a square with Saturn and the Moon.


A good sign is that progressed Mercury is almost conjunct the Rivian Sun, perhaps making the business appear more viable than in 2015.


Also on 10th November the transiting Sun was close to a trine to the MC- an excellent time for an IPO when the company would be seen in a very good light, as well as opposite the progressed Venus and sextile the progressed Moon. Perfect for maximising value by appealing to new shareholders.


 Interestingly there is no significant aspect to the Rivian chart’s Pluto Uranus square. I find this rather odd but perhaps it can be explained by the fact that the IPO was to raise new finance not to allow previous funders to liquidate their stocks.

We can now look at the share price movements in November and December compared with the IPO chart.




Initially there was a lot of trade in the company and after listing the shares rose to $170 by the 16th but after that the price has declined reaching a low of $108 on 3 December.


On 16th November Mercury had reached 18 Scorpio and was conjunct the IPO Sun (which as we know was opposite the Rivian progressed Venus) a definite indicator of a change in sentiment and direction.


Mars had also reached its opposition to the Rivian Venus at 11 degrees and was square the Rivian Jupiter. A sign of a maximum value point and indeed maximum trading. Transiting Venus itself had crossed the Rivian Descendant and was trine the Rivian Venus further accentuating the Mars transit.


Finally the Moon has reached 0 degrees Taurus and conjunction with the Rivian Mars, emphasising the Mars aspect to Venus and Jupiter. Things were about to get less frantic and active as all these aspects separated.


By 3rd December we were approaching the eclipsed new moon on the 4th. The Sun ( now opposite Uranus)  had now reached 12 degrees Sagittarius so has passed the IPO Venus at 10 Capricorn and Mars at 11 Scorpio and more importantly reached a grand trine to the Rivian progressed Sun in Aries and Jupiter in Leo. Things were looking up again- albeit short term.


Added to this Mars was now at 24 Scorpio, almost conjunct the IPO Sun and making a sextile to the Rivian Pluto aided and abetted by Jupiter at 25 Aquarius.  Definitely the potential for a turnaround and an uptick in trade.


Mercury at 15 Sagittarius was also active by trine with the Rivian Uranus. All in all a positive mood so no wonder the share price stabilised and even rose a bit over the next week.


Of course we aren’t just interested in short term activity we want to know the big stuff. So what is coming up astrologically for the company?


Neptune will cross the progressed MC – I expect that to correlate with optimism given the Pluto trine although it is also indicative of illusion. It is this degree that will be highlighted by the Jupiter Neptune conjunction in April- expect big movements in the price around then.



Pluto will soon quincunx the Moon, so things won’t all be plain sailing. Uranus will however, trine the Rivian Pluto which may imply a jump forward. All in all the short term is not too bad, though I still have my concerns about some of the fundamentals.


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